Apple seems to be putting emphasis on design and simplicity with the Apple Watch. Motorola on the other hand, prefers to advertise the functionality alongside the design of the Moto 360. https://www.loiregrafix.fr/products/coque-samsung-galaxy-5-2016-pascher-jil3912 The Apple Watch comes in two different sizes a 38 mm and a 42 mm version, with sixdifferent chassis (silver aluminium, stainless steel, …